04Google Ads Management
Google Ads management built on measurable results.
Search, Shopping, YouTube and Performance Max campaigns. The account stays in your name, all spend is tied to conversions, and reports are easy to read. When the team that builds your website also runs your ads, all your data sits in one place. For international brands entering Türkiye, we run campaigns in Turkish from our team in Istanbul.
- The account stays in your name
- No campaign goes live without tracking
- A one-page monthly report
- Ad budget paid directly to Google
First 90 days · typical account
- Conversions
- Cost per conversion
Illustrative curve. Real numbers depend on your account and industry. The first 30 days are for collecting data; if the target isn’t met by the end of month three, the campaign structure is rebuilt.
- 48 hrs
- Account auditReviewed with read-only access and reported in writing.
- 7 days
- Conversion tracking liveNo campaign goes live before tracking works.
- 1 page
- Monthly reportSpend, conversions, cost and next month’s plan.
Budget, management and reporting model
The account stays in your name
01Ad budget
Paid directly to Google from your own account. No middleman.
02Management
Our management fee is invoiced separately and set in a written proposal.
03Reporting
One page a month: spend, conversions, cost per conversion and plan.
02Is it a fit?
Who it’s for.
A good fit
- 01
Brands with a regular ad budget that don’t know their cost per conversion.
- 02
Businesses that want to measure ads by forms, calls or orders instead of clicks.
- 03
Advertisers who can’t get account access or clear reports from their current agency.
- 04
E-commerce sites running Shopping campaigns with a product feed and a ROAS target.
- 05
International brands entering the Turkish market that need campaigns built around local search behavior and Turkish ad copy.
Too early
- 01
Businesses whose ad budget isn’t yet large enough to need ongoing management; we recommend one-time setup support instead.
- 02
Sites that load slowly on mobile or cannot support conversion tracking; the site gets fixed first, and we can take that on too.
- 03
Brands looking only for Instagram and TikTok content production.
03What’s included
What management covers.
This is the monthly management scope. Setup is completed within the first month.
- 01
Account audit
Wasted spend, missing conversions and misconfigured match types in your current account are reviewed with read-only access; findings are reported in writing within 48 hours.
- 02
Conversion tracking
GA4, Google Tag Manager, form, phone and WhatsApp clicks, and revenue-based conversions for e-commerce. Everything is working within the first week.
- 03
Campaign architecture
Search, Shopping, Performance Max and remarketing campaigns are separated by objective, so budgets never mix.
- 04
Keywords and negative lists
Lists are built around how your customers actually search, and cleaned up every week using the search terms report.
- 05
Ad copy and landing pages
Our team writes the ad copy. If a landing page is not converting, we recommend fixes, and apply them if we built the site.
- 06
Weekly optimization
Bidding strategy, budget allocation, device and location settings are reviewed every week; every change is visible in the account’s change history.
- 07
Monthly report
One page: spend, conversions, cost per conversion and next month’s plan. No ads expertise needed to read it.
- 08
Meta ads (optional)
Instagram and Facebook campaigns are managed on the same tracking setup, with a single report.
04Process
Process.
5 steps
- 01First 48 hours
Audit and target
Your account is reviewed with read-only access; we agree on the audit findings and a target cost per conversion together.
- 02Week 1
Tracking setup
Conversions, GA4 and tags are set up. A campaign that cannot be measured does not go live.
- 03Week 2
Campaign setup
Campaign structure, keywords, ad copy and extensions are prepared, and nothing launches without your approval.
- 04Weeks 3–8
Learning and optimization
The first 30 days are for collecting data; the bidding strategy is then adjusted to match. You get a short status note every week.
- 05From month 3
Scaling
If cost per conversion is below target, the budget is raised step by step. If it is above, the structure is fixed before spend goes up.
05Quote
Every quote is based on scope.
How we quote
Your ad budget is paid directly to Google. Our management fee is separate and transparent, and is set out in a written proposal within 48 hours of the first call. Contract length and termination terms are stated plainly in the proposal. The account and all its data stay with you in every case.
What shapes the quote
- 01
Scale of the monthly ad budget
- 02
Number of campaign types: Search, Shopping, YouTube, Performance Max
- 03
Product count and feed complexity (e-commerce)
- 04
Whether Meta ads are included
- 05
Landing page and site improvement needs
- 06
Reporting frequency and meeting cadence
06Transparency
Your account, with every change on record.
The Google Ads account is opened in your name, or we connect to your existing account with manager access. Every change shows up in the account history under the name of the person who made it. Google invoices you directly for ad spend; our management fee is invoiced separately. When we stop working together, the account and its data stay with you as they are.
07FAQ
Frequently asked questions.
Directly to Google, through your card or invoiced account. We never handle your ad budget; our management fee is invoiced separately.
08Quick form
Tell us about your account.
Your name, work email and a few sentences about where things stand are enough. We reply the same business day and schedule a call to cover the audit and scope.
Let’s review your ad account together.
In the first call, we look at your account together. If there is no structural problem, we tell you so; we don’t change a working campaign just to win the business.